Validate Your Startup Idea: Hands-On Product-Market Fit Workshop with Maarit Sinikangas

One of the most common reasons early-stage ventures fail is building something nobody actually wants. Following high demand and strong feedback from her talk this past October, Maarit Sinikangas, CEO of Expandis, returns to Kuopio for a practical, roll-up-your-sleeves Product-Market Fit Workshop.

Moving beyond theory and keynote stories, this session focuses directly on hands-on application: testing concepts, identifying customer demand, and learning how to de-risk an idea before committing significant time and capital.

Why Product-Market Fit Matters

Achieving product-market fit (PMF) is the single most critical milestone for any emerging business or project. It marks the point where a viable market demonstrates genuine demand for what you are creating.

Whether you have an active startup project, an unvalidated side concept, or simply an interest in entrepreneurship, understanding how to test assumptions early saves months of wasted effort.

What You Will Learn

This two-hour interactive session is structured to give participants practical frameworks they can apply immediately:

• Deconstruct PMF: Understand what product-market fit looks like in practice, key indicators to track, and how to avoid false positives.
• Customer-Centric Testing: Learn structured methods to validate early hypotheses against real user and customer pain points.
• Direct Expert Feedback: Receive actionable feedback on your concept from an experienced founder who has scaled a business across international markets.

Note: You do not need an incorporated company or an active MVP to attend. The exercises are designed for anyone exploring early concepts, side projects, or future business ventures.

Event Details

Reserve Your Seat

Because this is a hands-on session with personalized group feedback, capacity in Room B5015 is strictly limited. Reserve your spot early to ensure your place at the table.